Started his career shooting still-life food and beverage ads in New York, then turned to shoot commercials.
This transition in the early ’90s led to creating moving images for television commercials. Recently he established a studio in Los Angeles where he works with local, national and international customers. He constantly masters and evolves his visual style. Whether shooting in the studio or on location, his approach to each project draws on a range of elevated cinematic techniques. His macro camerawork captures details that give inanimate objects soul by designing the most engaging action they could take.
Irv Blitz - the work of tabletop director
Blitz’s tabletop film is an irresistible experience that plays detail against environmental textures, nuanced sound design, dynamic editorial rhythms, and intrinsic music. When creating visual icons and deft campaigns that turn products into objects of desire, each of these elements is, at least for Irv Blitz, a cinematic sine qua non.
Much of the fluidity of movement particular to his work is something he traces to his obsession with ballet and modern dance: “It does something for me on a subconscious level that relaxes my mind,” he says. “Somehow it gets into my soul, and it comes out in my work.”
He sees art in everything so he feels that his work is one of many examples of that art. Maybe that’s why it feels so vibrant?