Avi Karpick has worked internationally as a Director of Photography for the past 30 years, simultaneously in commercials and films.
He divides his work into four categories: direction and execution of tabletop demos for food products; TV commercial director; director of photography; underwater photography and direction.
Avi Karpick - the jack of all trades
Karpick has worked around the world as a cinematographer and director on hundreds of award-winning advertising campaigns. Later he chose to specialize in food and liquids tabletop, working with top food stylists, mock-up and SFX teams. His credo is ‘no task is impossible’ therefore he is a highly sought-after director specializing in tabletop products, from chocolate and fruits to meat and beer. He is an expert in food styling, combining live-action, tabletop and CGI, and has an unparalleled knowledge of cameras, motion control systems, shooting underwater and at high-speed. He works with a wide variety of cameras, including Phantom-Flex, Alexa, Epic and Phantom 4K. He also works with macro lenses and DNA borescope, creating uncommon and outstanding extreme close-up shots.
His clients were companies like Coca Cola, Ginger Ale, Bonaqua, Mineral water, Sol beer, Heineken beer, Dominos' pizza, McDonald's, KFC, Knorr, LU Grany, Caykur tea, Lipton tea, MK Cafe, Turkish Airlines.